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How Is The Field Sales Management Software Beneficial For FMCG and CPG Companies?


FMCG companies with a large network of sales persons and distributors face a common issue of managing their sales reps. They do not have direct engagement with the salesperson and the hierarchical functioning of the ground sales is complex and less effective. If you too are facing the blindside of field sales transparency including their visit routes and activities, you need advanced field sales management software.

Many firms use it to monitor, standardize activities and boost the efficiency of field sales staff, assess market trends, and increase product sales appropriately. Fortunately, the availability of such software means that retail-oriented firms no longer have to collect bits of information from numerous teams and then get stuck with it. These apps capture the activities of sales reps and help territory managers for better insights.

Following our understanding of the application's main role, we should proceed to know this one in detail.

Why are companies using Field Sales Management Software?

Automating and digitizing ground sales processes on the move has become easier with this application, which is designed for sales personnel to use on their mobile devices. Using this software, field managers can properly manage the many elements of retail visits, beat plan, order taking and more in their region while enhancing productivity and decreasing expenses. The application offers enterprise  technologies that are built for FMCG and CPG businesses. It helps flexibility to ease the daily activities done by their sales staff as businesses reach new heights and face the competition.

Companies and their workers can now quickly collaborate with their central sales team while also managing day-to-day field operations without any hassle when employing such an application to execute dynamic operations.

Advantages of Using the Field Sales Management Software

Below are some of the most talked-about perks of the field sales management software that you need to know!

Order Management

In conjunction with the digitalization of order management, a field sales app decreases the time required to take orders, increases order quantity, and does cross selling and upselling. This ultimately results in the maximization of order sizes. Additionally, it assists sales representatives in up-selling and cross-selling via various trade and promotional offers. Field sales software also guarantees that claims and returns are processed quickly.

Proper Ground Execution

Most firms fail to reach their business objectives owing to field representatives not properly executing the strategy. A mobile field sales app not only tracks and monitors field activity but also drives strategy implementation on the ground. A platform like BeatRoute connects with a company's fields objectives and helps salespeople reach them by translating them into bite-sized targets in the app. The targets are aligned to the company’s bigger goal and hence keeps them on the same page.

Boosts Productivity

This point encompasses all of the various advantages of sales rep applications in one statement: better productivity. It is possible to increase the efficiency of your sales force by giving them quick access to client data, a schedule, timetables, alerts, automated plans, and other such resources. You will be shocked at how quickly and simpler it is to drive prospects through the marketing funnel with these life-saving tools.

Get connected to the experts working at Beatroute by visiting us regarding the field sales management software or for field sales app.

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