In earlier times, field sales tracking meant fixing a GPS tracker onto the sales representatives' devices and monitoring their every move. Despite such strict techniques, the sales were not growing as per expectations so managers felt a need for something more advanced.
Field sales representatives are a valuable asset for any company. They are integral for moving the products on the ground level. Most sales force tracking apps only tell about the location of the sales rep. Although it is essential to lay down some rules and discipline on your employees, constantly putting them under surveillance might take away their motivation and enthusiasm to work.
Tracking them to the right extent, through the right channels can prove beneficial for the company. Sales reps act as a bridge between the FMCG company and the market. The ever-changing market demands them to be highly skilled in upselling, cross-selling, and pushing sales to new levels. The old methods no longer yield the desired results and are rendered obsolete. The new-era market demands real-time results and the SFA app does just that! This new-age technology efficiently tracks the sales reps while ensuring maximum sales.
Typically, a common sales staff tracking app would just let you track your sales team, nothing more than that. But a goal-driven SFA app will take a lot of weight off of your shoulders by providing necessary features all in one place. Merely knowing the location of your salesperson will be of no use if he is not able to perform well. Holding physical training sessions for all of them at once is also not viable. A salesforce tracking app can come to your aid here. With features like automatic detection of problems in your day-to-day market operations, the SFA app will recommend remedial measures for them. The app has also made learning on the go a handy concept. This feature allows the salesperson to attend digital training programs tailored to suit their learning needs.
Another very effective feature is input-based gamification. It helps in aligning the sales team towards the company's set goals. A healthy competition among your peers can boost self-confidence and motivate you to outperform everyone. The running leaderboard can help in self-evaluation. The reward points to those sales reps who perform well can boost their morale.
Manually assigning tasks to all the sales representative personnel working on the ground can become exhausting for the sales manager and it might also bring down productivity. Automating the ground-level operations through the sales force automation technology has enabled the sales team to focus more on pushing the sales up rather than worrying about strenuous activities like data entry.
In a nutshell, companies are now abandoning the conventional methods of salesforce tracking and moving towards newer, more effective ways. A sales tracking app is not just for recording attendance and location tracking. It should be able to do much more than that. An all-rounder, compact sales tracking app can increase your sales exponentially.