When thinking about sales in the global FMCG industry, different things will come to your mind, like fragmented lead data, growing competition, managing different field sales reps, and expanding sales. Well, instead of worrying and thinking for more hours about what you can do, you should consider how you can get the task done in less time and without any hassle. When it comes to sales and better field sales team management, you will not find a better option to ensure productivity than using a professional sales force automation software.
These tools are developed to eliminate different time-consuming tasks related to selling and simplify your sales teams’ tasks. As a result, they can focus on what they do best. Keep reading to explore some other reasons to use sales force automation software in your FMCG business.
For Greater Customer Experience and Sales Operations
Systematic sales force automation makes sure that all the tasks of your sales operations are functioning well to sure that your retailers and partners have a satisfactory experience. Using such a tool, the sales managers can can track their team’s activities and assign sales tasks to them. The competitive edge of every FMCG company lies in satisfying and sustaining their customers. And a sales force automation tool is an excellent option to attain that goal.
Enhances Your Sales Reps’ Productivity
With sales force automation, you can enhance the productivity of your salespeople as you can efficiently manage different business operations, for example, sales lead tracking, customer profiling, visual merchandising auditing, order taking process, and more. While reducing the time-consuming and tedious tasks, it doesn’t affect the crucial task. They will get more time, and the quality of their output will also get enhanced.
Enhanced Retailer Relationship Management
It is a fact that retailers and partners are pacing up to match the demand flow. Here the sales reps play a major role to be the connecting bridge between the brand and the retailers. Creating great value for your customers can be a challenging task. However, this can be simplified using sales force automation software. Such tools allow your team to engage more with the retailers through order placing, showing new product videos, taking feedback, sharing the details about their reward points etc.
Enabling Your Sales Team to Track Stock Instantly
Evaluating the stock of sales is an important step in conducting sales analytics in the FMCG industry. Sales force automation can be an excellent option here, especially for the sales reps who work outdoors. They will be able to optimize their KPIs by effectively tracking their opportunities and sell-through rates. Such software allows your sales reps to understand stock details at store levels, from actual retailers and stockiest to distribution. This will help them in sales strategizing and preventing under and over stocking.
As per data, automation can boost sales productivity by around 15 percent and can lead to around a 30 percent increase in sales. So, don’t think much and use a professional sales force automation software now.
Evaluating the stock of sales is an important step in conducting sales analytics in the FMCG industry. Sales force automation can be an excellent option here, especially for the sales reps who work outdoors. They will be able to optimize their KPIs by effectively tracking their opportunities and sell-through rates. Such software allows your sales reps to understand stock details at store levels, from actual retailers and stockiest to distribution. This will help them in sales strategizing and preventing under and over stocking.
As per data, automation can boost sales productivity by around 15 percent and can lead to around a 30 percent increase in sales. So, don’t think much and use a professional sales force automation software now.
