Fundamental trends in customer behaviour are rapidly altering the retail landscape. To win the competition to access new markets, brands leverage technology and anticipate faster growth. This has also expanded sales order apps or SFA software from paperless selling to automated selling. The field data enables brands to make more informed decisions at all levels of management. If you are an FMCG brand already working with an SFA partner or in the evaluation phase, the following characteristics must be met by the SFA solution or FMCG order booking app you select: ● Your partner should assist with Change Management. ● Your sales force application should be able to interface easily with other systems. ● Your companion must have faith in Agility ● Your retailers should have the willingness to adapt technology. ● Your partner must have an efficient method for receiving feedback. Now let's examine the meaning of these requirements: 1. Your Retailer and Dealers should accept the change i...