In today's competitive market, distribution is an important factor for businesses to consider. The key question is how best to manage the process of distributing your product or service. In this blog post, we'll look at three tactics by distribution management solution, that can help grow your business: intensive distribution, selective distribution, and exclusive distribution.
1. Intensive Distribution
Intensive distribution is an approach used to promote mass-produced goods, typically fast-moving consumer goods or everyday items. Intensive distribution is the way to go when several competing brands compete with a product, such as soft drinks, soaps, and cigarettes. The idea behind this is that a buyer is more likely to buy a product if they have seen it in more places. The primary aspects behind this are brand awareness and impulsive purchasing.
2. Selective Distribution
Selective distribution is a strategy that allows you to focus on the customers who are most likely to buy your product. It helps you to build a relationship with those customers, and they will be more loyal to your brand. In order for selective distribution to work well, it’s important that you have an effective sales process in place. This includes having a clear understanding of what the customer needs from your business so that they can be persuaded into buying something from you instead of someone else.
If possible, try not only focusing on one type of customer but also including multiple types within this group. This will allow more options when deciding which products or services make sense for each individual person's needs – which could mean choosing between two different types based on how much they value quality over cost savings!
3. Exclusive Distribution
Exclusive distribution is a channel of distribution in which the manufacturer sells its products exclusively through a distributor. Exclusive distributors may be required to sell only the manufacturer's brand, or they may also receive exclusive rights to sell other brands that are not offered by the manufacturer. In addition to controlling the distribution of its own products, an exclusive distributor may also be able to use its relationships with retailers and wholesalers to negotiate favorable terms on behalf of its clients (such as volume discounts).
The distribution management solution by BeatRoute helps you manage inventory and purchase, the transparency of secondary sales execution, and other elements of the distributor ecosystem. Visit today for more.
1. Intensive Distribution
Intensive distribution is an approach used to promote mass-produced goods, typically fast-moving consumer goods or everyday items. Intensive distribution is the way to go when several competing brands compete with a product, such as soft drinks, soaps, and cigarettes. The idea behind this is that a buyer is more likely to buy a product if they have seen it in more places. The primary aspects behind this are brand awareness and impulsive purchasing.
2. Selective Distribution
Selective distribution is a strategy that allows you to focus on the customers who are most likely to buy your product. It helps you to build a relationship with those customers, and they will be more loyal to your brand. In order for selective distribution to work well, it’s important that you have an effective sales process in place. This includes having a clear understanding of what the customer needs from your business so that they can be persuaded into buying something from you instead of someone else.
If possible, try not only focusing on one type of customer but also including multiple types within this group. This will allow more options when deciding which products or services make sense for each individual person's needs – which could mean choosing between two different types based on how much they value quality over cost savings!
3. Exclusive Distribution
Exclusive distribution is a channel of distribution in which the manufacturer sells its products exclusively through a distributor. Exclusive distributors may be required to sell only the manufacturer's brand, or they may also receive exclusive rights to sell other brands that are not offered by the manufacturer. In addition to controlling the distribution of its own products, an exclusive distributor may also be able to use its relationships with retailers and wholesalers to negotiate favorable terms on behalf of its clients (such as volume discounts).
The distribution management solution by BeatRoute helps you manage inventory and purchase, the transparency of secondary sales execution, and other elements of the distributor ecosystem. Visit today for more.
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