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How to choose an SFA App that drives results for FMCG brands in Indonesia?

 For every business, time is one of the most crucial resources, and it runs out too fast. To attain the desired growth, it is important for businesses to utilise their time efficiently and make the most of the hours they have. This is where an SFA App comes to play. Utilising this, all the FMCG brands in Indonesia can automate all their sales-related activities.

It helps these brands to accelerate as well as shorten the sales cycle and utilise precious hours in different revenue-generating tasks. But not all the SFA apps are the same, and to witness the desired results, FMCG brands need to choose the right one. So, how to choose the best SFA App? Well, here are some tips that would be very helpful here.

Make Sure It Supports Contact Management

It will help the brands to allow their sales representatives to easily prioritise and coordinate their customers. Besides this, they can store recent contact information as well as the history of the interactions. Furthermore, if this facility is available, they can generate various reports, like statistics and timely data on the activities.

The App Should Have Order Taking Facility

With such a functionality, it will be much easier for them to easily take orders from customers during field visits. In addition, it provides the sales representatives and the company with the detailed insights they require to detect important purchase trends, analyse and understand customer preferences and requirements, and successfully implement cross-sell and up-sell strategies.

Don't Forget to Check the Ranking and Features

It will be better for them to consider the customer satisfaction rating as well as the ranking for the SFA App they want to use. Go for the app that has maximum downloads and impressive ratings.

Return on Investment (ROI) of the App

Remember that the best SFA solution for the FMCG brands would not be the lowest priced one; rather, it should be a tool that offers them the best value for money. The app should free the sales team from different administrative tasks, such as contacting prospects. The cost of a good SFA App will be more, but if it has the best features, then investing in that app will not be a wrong decision at all.

Integration

Check the integration requirements of the app. Make sure it can be easily integrated with order management systems, customer databases, SAP, HRMS and more.

If you are looking for an effective and easy-to-use SFA App for your FMCG business, then you can go for BeatRoute. The tool is easily configurable and supports some advanced features to help FMCG brands across the world to keep their businesses running smoothly.
Location: Indonesia

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