Retail Visual Merchandising is the most fundamental aspect of bringing an appeal to in-store shopping. Customers carefully browse through finely curated displays and interact with their desired products in a walk-in store. To maintain the experience quality, the items at the store require complex execution, visual merchandising, and display of items consistently and creatively.
After proper execution, Visual Merchandising Software when coupled with the sales force management team, brings excellent brand experience for customers in all stores, with well-curated products displayed in the most appealing manner that drives more sales. The rapid increase of E-commerce platforms and their competitive pricing has caused trouble for many retailers struggling with attracting new customers and holding them in stores.
In the USA, nearly 22% of the departmental stores have been shut down or announced their closing publicly since the year 2018, that includes reputed brands like Macy’s, Sears, JCPenny, Nordstrom, and many more. A solitary way to boost your business sales is by investing in good Visual Merchandising Software that presents stunning window displays and ingenious in-store designs to drive conversions.
What Is Visual Merchandising Software and Why Brands Should Use It?
As a retail brand, choosing the best Visual Merchandising Software lets you strategize every aspect of your visibility in the stores. These strategies are specifically designed for physical stores. It brings an engaging shopping experience to the potential customers who are most likely to shop in online stores than in physical stores.
Using software to merchandise your products in a visual format lets the sales force team produce eye-catchy graphical displays. Every display serves a particular function and grabs more customers. So basically, visual merchandising is the practice of displaying and organizing products or services in a physical retail environment.
With Visual Merchandising, you can highlight the features of your products, grab more customers, make them feel comfortable and drive more sales.
Visual merchandising is an outstanding way to grab customers’ attention. Here are 6 Reasons Why You Should Brands Use A Virtual Merchandising Software:
Storytelling
As a brand, engaging with your customers and telling them your unique brand story is necessary. This will establish your brand relevance. With storytelling, you can express however you want your customers to perceive you.
Campaign Design
Using a wide range of predefined visual merchandiser tools, such as product displays, in-store branding artifacts, POSM materials, etc. to create custom visual merchandiser campaigns and recipes.
Campaign Targeting
Allowing you to target your recipes based on the categories and types of stores you've set up in your system
Field Reporting
Picture-based reporting, Offline and bad network support with stream upload for photographs, Intuitive zero-training interface for field force to submit feedback on campaigns
Central Audit
Combining all of the information into a single dashboard to enable general analytics and insights at an aggregate level.
Increased Customer Sales
Visual Merchandising can help you attract more customers simply by enabling amazing window displays, that will eventually increase the foot traffic around your retail outlet.
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